Why Aren’t You Hitting Your Revenue Targets? 4 Hard Truths

Dec 2, 2024 | FYI's

“The only real mistake is the one from which we learn nothing.” (Henry Ford)

Without revenue targets, businesses are unable to measure their performance against past years, reward employees, or accurately forecast and plan. Targets set by leaders for individuals or teams can shape morale and expectations for employees and bring accountability to team actions.

But it doesn’t always work like this. You might have found yourself in the unenviable position where your targets are consistently being missed – despite your team leaders reporting that their teams are giving it everything they’ve got. Here are four reasons why this may be happening – and what you can do about it.

Reason 1: You set the wrong goals

For many leaders, revenue targets are calculated by simply adding a percentage to the previous year’s turnover to show growth. While this system may seem sensible, it’s actually very wrong… READ FURTHER >>> https://shorturl.at/LDKQs